Baking Powder Market Driven by Increasing Consumption of Fast Foods at a CAGR of 5.3%


A recent study by Transparency Market Research (TMR) forecasts that the global baking powder market will grow at a CAGR of 5.3% between 2013 and 2019. TMR, a market intelligence company based in the United States says, the global baking powder market will value US$ 3.36 billion by 2019 from US$ 2.35 billion in 2012. The report titled ‘Baking Powder Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019’ is available for sale on the website.

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According to this market research report, one of the main factors fuelling the global baking powder market is the expanding food and fast food market. Increasing consumption of baked products has a direct impact on the performance of the global baking powder market. Baking powder refers to a leavening agent that is used extensively in baked food items. Baking powder comprises acid, filler, and base. It mostly consists of neutral stabilizer such as potato or perhaps corn starch. The food industry uses baking powder as a raising component. The main purpose of using baking powder is to ensure the fluffiness and lightness of products such as waffles, cakes, tarts, pastries, etc.

The TMR report segments the global baking powder market on the basis of product and geography. What defines a certain variant of baking powder is the level of acid salt contained in it. The most widely used baking powders are made of weak acids such as monocalcium phosphate (MCP) and sodium aluminum sulfate (SAS). Double action baking powders are those that contain fast and slow acids, whereas single action baking powders refer to those that contain only one type of acid which is either fast or slow. Based on type of product, the global baking powder market is segmented into tartrate, phosphate, aluminum free, anhydrous phosphate, phosphate free, sodium aluminum sulfate phosphate, and others. In 2012, the tartar-based segment held the highest share of 30.4% in the overall baking powder market. Also, this segment is anticipated to lead the global baking powder market during the forecast period. The increasing demand for tartar based baking powder can be attributed to greater preference for healthy bakery foods.

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Geographically, this market study segments the global baking powder market into Asia Pacific, North America, Europe, and Rest of the World. Europe and Asia Pacific collectively hold a market share of almost 65% in the global baking powder market. In 2012, the baking powder market was led by the Asia Pacific market. Rapidly growing population in urban regions and the growing fast food consumption culture are the two main factors driving this market. The threat of substitutes is a major market restraint in the overall market for baking powder. The main market players in the global baking powder market studied in this research report are Kraft Foods Group Inc., The New England Cupboard, AB Mauri, Kudos Blends Limited, Ward McKenzie Pty Ltd., Blue Bird Foods India Pvt. Ltd., Weikfield Products Private Limited, Hansells Food Group Limited, Eagle International, Caravan Ingredients, Inc., Clabber Girl Corporation, and ACH Food Companies Inc.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

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